Archive for October 28th, 2008
Don’t Be A Mullet-Head Photographer
One of the biggest weaknesses of any small business is in its willingness to adopt a “mullet strategy” in its business plan: they are all business up front and all party in the back. In many cases, small businesses (especially wedding photographers) create a professional website with a few great images and start operations.
What is missing in the mullet strategy is the depth of experience of the business of photography. Too many photographers are hobbyists who not only lack the depth of photographic experience, but lack the depth of business experience to provide a full service to their clients and themselves.
Continue Reading 5 comments October 28, 2008
